This morning we received an email at The Lolocaust flat and we were stunned. Instead of the usual genital enlargements or Nigerian windfalls we were presented with a rather stark message from EA Sports, namely, re-order your game if you ordered at Game or Gamestation.
I can’t think of any other time in recent memory that any company went to these lengths, proving without a shadow of a doubt that EA understand the damage that the whole Game/Gamestation situation is doing.
Suffice to say it is good advice, albeit mildly depressing in the grand scheme of things as it clearly marks the first major move from a publisher making the situation clear.
Is this the call that marks the end? With other retailers now getting free advertising as a result I can’t see anything other than a buyout being a solution. Two weeks seems to be the accepted time frame, interesting if sad, times ahead. We are witnessing game retail history unfolding in real time.
